In the past 10 years more than 30,000 people have died on Britain’s roads. We all know someone killed or maimed in a brutal road crash. Road crashes bleed away 1.5% of GDP – more than we spend on primary schools, more than we spend on roads.

Our roads need a safety overhaul. International research says Britain can do much more on safe road design, particularly on roads outside major towns where two-thirds of road deaths occur.

Serious crashes can drop by more than half when roads are given a safety makeover – for example, safe crossings, crash barriers at the roadside, turning bays at junctions and good hazard markings.

To be world class we must be proactive and treat known high risks. We need:

• Safe drivers, safe vehicles and safe roads 
• The ‘self-explaining’ and ‘forgiving’ roads of top performing countries 
• To make road deaths no more acceptable than rail or air crashes. 

The Campaign for Safe Road Design has won overwhelming support from key stakeholders for government commitment to a national safe road design programme. 

In the next few years we can save 0.5% of GDP with an affordable, high-return programme – and save 30 deaths and serious injuries every day. 

Join us in calling for change at the highest political level.

Campaign Supporters:

Photo courtesy of Cheshire County Council.